CellarDoorMETRICS®
Essential information for successful cellar doors
- Do you want to increase your cellar door sales?
- Are you interested in comparing the performance of your cellar door and your region with others?
- Would you like to know if higher visitor numbers mean higher sales?
- Do you want to know how much impact a special offer, event, advert or long weekend has on your visitor numbers and sales?
If the answer to any of these questions is YES then participation in this cellar door benchmarking program is for you!
CellarDoorMETRICS® is a world-first, web-based program that allows you to accurately track the performance of your cellar door, restaurant and accommodation facilities.
The easy to use system allows you to compare your visitor numbers and sales to regional, state and national averages, and also has the facility to measure the effectiveness of your team and track the triggers for peaks and troughs in sales and visitation.
CellarDoorMETRICS® gives you the tools you need to identify what works for your business and what does not, with complete confidentiality of your data assured. Reports will help you to decide where to focus your advertising, how to balance your staffing requirements and when to look at measures to boost your visitor numbers and sales.
In short, Cellar Door Metrics gives you the hard and fast data you need to improve your sales and profitability.
Want to know more?
Check out the Frequently Asked Questions under the tab titled FAQs above to find out how the program works, what information you need to provide and what benefits you’ll receive. Already convinced? Then
click here for a sample of reports available or
click here for a comprehensive User Guide (PDF size 1MB).
What does it cost to participate?
This is the 2nd phase of a pilot program which began in January 2007. Major system upgrades and report enhancements have been undertaken for the 2008 program to ensure reliability of data contained in reports that provide substantially more detail than the original reports.
The annual registration fee for the calendar year 2008 has been set at $240+GST per cellar door and has been heavily subsidised by the Winemakers’ Federation of Australia and its partners, the State Tourism Organisations.
What if I’m an existing subscriber?
In recognition of your ongoing support and to celebrate the significant program enhancements, existing subscribers have been automatically rewarded with a subscription extension to 31 March 2008 – free of charge – allowing time for you to experience the benefits of the upgraded system.
Special Offer - Receive a 20% discount
The Winemakers’ Federation of Australia is offering all new and existing subscribers an additional 20% discount – a full $50 off the current price – for all subscriptions received and paid for by 30 June 2008. This reduces your investment to just $190+GST per cellar door for 2008.
(Please note: CellarDoorMETRICS® registration period is based on a calendar year; consequently all 2008 subscriptions cover the period 1 January 2008 to 31 December 2008).
Where else can you get this kind of in-depth data for less than $20 a month?
For a minimal investment you can gain a significant amount of information about your cellar door that will assist in making important decisions about your business and compare your performance against your peers, other regions and states. And yes, you’ll also be contributing to national benchmarking data that will assist all wine businesses into the future.
Still need convincing? Then click here for testimonials from current subscribers or contact the Winemakers' Federation of Australia on (08) 8222 9255.
Don’t delay – reap the benefits of participation by registering now!
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